how it works

Placing a new banner ad on Sober Group’s network is easy. First choose which advertising package suits your needs.

For the Budget package, graphic size dimensions are: 350px by 200px

For the Mainstream and Enterprise package, graphic size dimensions are: 960px by 540px.

Ads can either be in the following formats: GIF, JPG, JPEG, PNG, SVG or ZIP (for HTML5 files compressed)

Payment for your banner ad campaign is for ONE YEAR from order date.

Your ads will have full run of site, meaning throughout the entire website included in packages.

Note: Budget package banner ads DO NOT run on the home page. Mainstream and Enterprise packages allow ads on home page.

Create Banner Ad

After you create the banner, you need some web space to use it on, so you will need to buy ad space on Sober Group.

Publish Ad

It doesn’t matter what kind of advertising do you want to do, it takes only a few clicks and you're done.

Get Results

Because you will know your audience needs, you will get noticed by them.

The Benefits

As seen by the advantages stated below, banner marketing has a significant influence. It will help you establish your brand, enable you to target certain clients, and increase your sales. It provides you with a long-term, versatile, and cost-effective marketing tool for your business.

Market at Affordable Prices

In comparison to other types of advertising, banners are less expensive to design and distribute. You may create your adverts using digital publishing tools. You may collaborate with display ad networks to get your adverts published.

Increase Brand Awareness

Having your banner show on several websites helps to reinforce your brand. Few businesses use this kind of promotion. As a result, it will familiarize folks who have never heard of your firm.

Target Specific Customers

It is preferable to create a buyer persona and market to this group of folks. Customers will click on the banners and be sent to your sales page. You can be certain that the clients are prospective leads since they clicked on the advertisement.

Measure Your Effectiveness

Banners enable you to monitor the number of people who viewed your advertisement and the click-through rate. You will be able to monitor the traffic to your website using tools such as Google Analytics. Knowing the amount of site visits enables you to determine the effectiveness of your banner advertisements.

Get a Long-Term and Flexible Solution

The benefit of banners is that you can run campaigns for an extended length of time. This regular or repeating character helps prospective buyers remember your brand. Additionally, they will be sent to your website each time they click the banner.

Ads are Easy to Create

Banner ads are relatively easy to create, although the process can get complicated. With photo editing, graphic software and online self-help guided tools, you can create an effective ad in minutes.

faq

Got questions? We’ve got answers. If you have some other questions, feel free to send us an email to our contact center

There is a lot of talking around banner design and banner advertising. In this article we will show you how banner advertising works.

The Banner Advertising Industry

The banner advertising world has developed from the web banner ads you see on your favorite publications, to social media ads like Facebook Banners, Instagram Sponsored Ads, Snapchat Geofilters and other social media ads.

The display advertising spending will decline search ad spending in the US. Online advertising formats as banner ads, video, rich media and sponsorship will account for the largest share of digital ad spending: 47.9%, worth $32.17 billion.

And to make sure we’re speaking the same language, we need to set some things straight about banner advertising and design right from the start.






Let’s begin with the basics:

1. What is banner advertising?

It’s a form of online advertising through banners.

Banner advertising is also called display advertising (as opposed to text-only advertising) because of the visual nature of banner ads. The purpose of banner advertising is to promote a brand. The banner ad can take the visitor from the host website to the advertiser’s website or a specific landing page. You can start a banner advertising campaign with Google Adwords or any other display network.

2. What is a banner ad?

A banner ad, or a web banner, is an advertisement displayed into a web page. The advertisement consists of an image (.jpg, .png, .gif) or of a multimedia object (usually created using Flash or HTML5).

Thus, banner ads can be static or animated, depending on the technology used to make them.

The static banner ad can be a simple image or a visual that is acting just like an ad but in the digital ecosystem you can click on it and get to the website or landing page of the advertisment.

We’ve heard lots of questions around “What is an animated banner ad?” so we want to help you with an answer:

An animated banner ad (or web banner) is a type of digital advertising that is delivered by an ad server. The purpose is the same as the one for the static banner ad: to get noticed on the website and make the user click on it.

Also you can call the animated ad a programmatically generated display or sequential visual that creates the illusion that the objects in the image are moving.

3. How do banner ads work?

Banner ads are intended to generate traffic to a website by linking to it. Also, web banners can function as regular, print advertisements: inform, notify about a new product, increase brand awareness and so on.

However, most banners are clickable and their main function is to get clicked on. But we’ll talk about banner effectiveness in a few moments.

So, why use banner advertising?

Brand awareness – you can grow your brand awareness using banner ads so people can easily recognize your product or service. Brands like IBM, Apple, Target or Nike use banner ads to grow their business Lead generator – it’s a great way to build your users base. If you are as SaaS you can use banner ads to get more users sign up and try your product/service. Retarget your audience – if somebody came on your website but didn’t sign up on your newsletter or didn’t try out your product you can retarget them with banner.

Generally, banner ads are placed in high traffic websites that offer interesting or useful content.

But, besides traffic, there are other important aspects to be taken into consideration when choosing a website to advertise on. This is why we always recommend you to advertise on the websites that are in your industry’s niche.

One of these aspects is the website’s target, which has to more or less match with the banner’s intended audience.

4. Why is banner advertising effective?

One advantage of the online advertising over the traditional one is that its effectiveness can be easily measured. Regarding banner ads, the main effectiveness indicator is the click-through rate. The click-through rate (CTR) is calculated by dividing the number of users who clicked on the ad by the number of times the ad was displayed (impressions).

For instance, one might say that a certain ad has a click-through rate of 3%. That means that out of 100 impressions delivered, the banner was clicked on three times.

Therefore, the higher the CTR is, the more effective the advertisement is. It’s that simple.

5. Standard banner sizes for advertising

When you browse across the Internet it’s likely for you to encounter all kinds of banners in all kinds of sizes. Lucky for us, there are some standards too.

And their role is to reduce the amount of work for agencies when faced with the problem of creating many banners and similar sizes for different publishers.

And here is where the IAB standards come into play. But we’ll talk more about ad standards in a future post.

Check the list below with the banner ad standard size:

Standard Ad sizes

300×250 Medium Rectangle - Embedded within / end of articles
336×280 Large Rectangle - Embedded within or at the end of articles
728×90 Leaderboard - Placed on top or in inserted in an article
300×600 Half Page - Featured in the right or left hand side
468×60 Banner - Featured in small spaces inside left/right in articles
234×60 Half Banner - Featured in small spaces left/right in articles
120×600 Skyscraper - Featured in websites sidebars
160×600 Wide Skyscraper - Featured in websites sidebars
970×90 Wide Skyscraper - Top of website pages
200×200 Small Square - Usually featured in the right hand sidebar
250×250 Square - Usually featured in the right hand sidebar



How to create banner for advertising?

Easy! You don’t have to be a professional designer to design a banner ad. You can create static or animated banner ads with Bannersnack, without any coding skills. The best part is that anybody can create banners: all you need is a computer with internet connection. You can log in with Facebook, Twitter or your email.

How do I advertise my banner?

After you create the banner, you need some web space to use it on, so you will need to buy ad space on SoberGroup.com. Contacting us with them individually is easy and convenient. Our advertising network will help your campaign immediately.